Advertiser FAQ

It is a self-service advertising system that allows you to display ads on our site(s).
You can create your own ads, choose your target audience, and get detailed reports on your ad campaign.

The system is very easy to use. The workflow is straightforward:

1. Create Ads - Create text ads (with pictures), or flash banner ads. Set your audience targeting requirements.
2. Run your Ad Campaigns - After approval and payment, your ads will begin to show to your target audience.
3. Track Performance - View detailed reports on how your ads are performing. Reports can even sent to you by email.

It is entirely up to you.
You can target specific geographic locations, set start and end times for your campaign, and even set demographic preferences.
See How do I control where, when and to whom the ads are shown for more information.

It is entirely up to you.
You get to choose where you want to advertise and set your own budget. The system will handle the rest.

Getting started is quick and easy. You'll need a Trafficspaces account to login.
Click here to create an account or sign in if you already have one.

Yes you can. Once you've registered once, you can use the same login details anywhere you see the "Powered by Trafficspaces" logo.

We recommend that you name your ads in a way that makes it easy for anyone to determine

1. its purpose e.g. promoted product, campaign duration etc, and
2. editorial version

You don't have to worry about describing the format or dimensions of the ad. The system displays that information automatically.

The name can be up to 64 characters and contains alphanumeric characters, spaces, and other printable characters.
Here are some examples:

1. Motorola Razr Jan 2008 v1
2. IphoneStore.com 15% Off Till June 09 v2

When you create an ad, the system will allow you to specify a Targeting Plan.
A Targeting Plan is a set of rules that help the system target each ad to the intended viewer.

You can set

1. Contextual keywords so that your ads appear around content related to those keywords or when users search for related information. Read more about how geographic targeting works.
2. Geographic locations that to which you prefer to target the ads. Read more about how geographic targeting works.
3. Demographic groups to which you prefer to target the ads. Read more about how demographic targeting workds.
4. Web domains and IP Addresses to which you want to restrict your ads.
5. Hours of Day or Days of Week on which you want to show your ads.

Yes you can reuse it as often as you wish.

When you create or make changes to an ad, it will be rechecked to ensure it meets the site's advertising guidelines.

The system can determine the location of each person that views your ad by examining their IP address. Your ad may only be shown to that person if their location matches the targeting preferences that you set.

You can target users by country, state, city or town. For example,

1. You can choose to show ads to users in the U.S and Canada only, or only to users in the European Union.
2. You can also show ads only to users in California or Paris, or within specific cities or towns therein.

_{Note: As the geographical area gets smaller, the accuracy of the targeting decreases and your ad may be shown to a smaller number of people. To get the broadest reach, you should target ads at the country level in markets in which you are interested.}

An ad campaign is a promotion designed to increase awareness (or sales) of a product or service.

To create an Ad Campaign,

1. In the Home section, click on the Create Ad Campaign menu item.
2. Add the ad zones on which you want to run the campaign into your cart.
3. Select the ad campaign that contains the ads you wish to run.
4. Type in your maximum budget.
5. Specify the start and maximum end date of the Ad Campaign.
6. Click on any of the available Checkout buttons to specify your payment information.
7. The payment gateway will collect your information and redirect you back to the Confirmation page to review the details of the Ad Campaign.
8. Finally, click on the Finish button to create the Ad Campaign on the selected ad zones.

Note:

• The budget will be allocated automatically (using a best-fit approach) to all the ad zones in the cart. You can edit the allocations manually to suit the your requirements.
  
• The system will only show Checkout buttons for the Payment Gateways with which the publisher has integrated the system.

This feature will be available on Trafficspaces.com soon.

Yes you can reuse it as often as you wish.

Yes you can. See How do I stop an Ad that is already live for guidance.

1. In the Home section, click on the Manage Ad Campaigns menu item.
2. Click on the Open button next to the ad campaign from which you wish to remove the ad.
3. Select the checkbox next to the ad you wish to remove.
4. Finally click on the Remove link.

This will cause the ad to stop playing.
_{Note: it may take 15 minutes for the changes to take effect.}

1. In the Home section, click on the Manage Ad Campaigns menu item.
2. Select the checkboxes next to the Ad Campaigns that you wish to pause.
3. Finally, click on the Pause button to pause the campaigns.

_{Note: it may take 15 minutes for the changes to take effect.}

1. In the Home section, click on the Manage Ad Campaigns menu item.
2. You can display broader or more specific data by changing the settings in the form.
3. Finally, click on the Run Report button to display the new report.

1. Status - indicates the state and the progress of the ad campaign
   1. Playing - the ad campaign is being actively targeted to the appropriate viewers.
   2. Pausing - the ad campaign is being paused. This may take up to 15 minutes to complete.
   3. Paused - the ad campaign is not active but may be restarted.
   4. Stopping - the ad campaign is being stopped permanently. This may take up to 15 minutes to complete.
   5. Stopped - the ad campaign has been stopped permanently and cannot be restarted.
2. Ad Campaign - shows the ad campaign that is running and the ad zone on which it is running.
3. Requested - show the amount of ad inventory (impressions, clicks or days) booked to the ad campaign.
4. Delivered Impressions - shows the number of impressions that have been logged for the ad campaign.
5. Delivered Uniques - shows the number of unique visitors that have been logged for the ad campaign.
6. Delivered Clicks - shows the number of clicks that have been logged for the ad campaign.
7. Revenue / eCPM - Shows the amount spent on the ad campaign at the top, and the effective CPM (CPM equivalent price) at the bottom.
8. Run Time - Shows the number of days during which the ad campaign ran.

To do this, you will need tp place a Tracking Code on the page the users see after completing the desired action. This is usually a "Thank You" or "Summary" page.
The Tracking Code will allow the Trafficspaces to record the number of actions and the revenue per action. To get the tracking pixel for an ad campaign,

1. In the Home section, click on the Manage Ad Campaigns menu item.
2. Click on the Open button next to the ad campaign that you wish to track.
3. Click on the Track Conversions lower menu item.
4. Finally click on the Generate Tracking Code button to generate a Tracking Code.

Once you've placed the code in your web site correctly, you will be able to track the number of sales/conversions and your Return on Investment.

The first step is to can determine which ads are performing best by viewing your ad campaign report.

1. In the Home section, click on the Manage Ad Campaigns menu item.
2. Click on the Open button next to the ad campaign that you wish to optimize.
3. Click on the Compare Ads lower menu item.

You can increase the performance of the ads that aren't working by

1. Modifying your targeting preferences to reach a broader audience. Alternatively, you can narrow your targeting preferences to make your ads more targeted and improve your conversion ratio.
2. You can also modify your ad to include a more captivating design or ad text. You can also encourage users to act on your ads by ensuring that you ad includes a convincing call-to-action.

You can pay via credit card (Visa, Mastercard, American Express, Discover), or Paypal Express Checkout.

The system uses 3rd party payment gateways to process all payments. The payment gateways we support use the industry standard Secure Socket Layer (SSL) protocol and other commercially reasonable efforts to keep your payment information secure, including verifying and storing all credit card information in an encrypted format.

A Daily Spend Limit is the maximum amount that can be spent on your campaign in any given day. A day starts at 12AM GMT to 12PM GMT. By default, the daily spend limit is calculated automatically by the system.

1. In the Home section, click on the Manage Ad Campaigns menu item.
2. Click on the Open button next to the ad campaign that you wish to track.
3. Click on the Preferences lower menu item.
4. Set a new value in the Maximum Daily Budget input field
5. Finally, click on the Save Changes button to save your changes.

_{Note: it may take 15 minutes for the changes to take effect.}

Your ad may not be showing because of multiple reasons. Here is a checklist of reasons to consider:

1. Your campaign may be very new. It may take up to 15 minutes before it starts to show.
2. The Targeting Plan may be too restrictive. To fix this, remove or relax some of the restrictions. For example, You can use more keywords or none at all. Remove city-specific or state-specific geographic restrictions.
3. Your Ad Campaign may not contain any ads suitable for the ad zone. To fix this, create ads that match the ad zone's ad format and size.
4. The suitable ads in your Ad Campaign may not have been approved. To fix this, inspect all the ads to ensure that all have been approved. Re-edit them if necessary and resubmit for approval
5. There may be too many ads contending for the ad zone. You can increase the priority of the ad campaign manually, or you can increase the daily spending limit.